Reach
The net-affairs solution offers a number of tangible optimization tools to improve reach (to both prospects and clients) of your interactive (digital and other) marketing campaigns
- Optimized target selections within Permesso.be, using a large array of socio-demographic and lifestyle data, collected for some 700.000 opt-in Permesso.be members.
- Optimized target selections within your own prospect and client files, based on WDM’s better performing data, data intelligence and data quality solutions.
- Better e-mail campaign performance through optimized e-mail ergonomics and use of behavioral science techniques
- Better e-mail campaign performance through real time and multivariate testing
In view of global 360° marketing strategies, net-affairs enhances the efficiency of Permesso.be contact points or your own prospect or client opt-ins by integrating a number of state-of-the-art tools to really improve campaign ROI.
Optimized e-mail ergonomics
The most important driver of response in a marketing campaign is the target group selection, accounting for about 60% of success. But what if your message to this carefully selected target group gets lost in the clutter of the recipients mailbox, because the subject line is not tailored? Or the surfer doesn’t notice the call-to-action in the mail?
In a strong partnership our strategic partner Netway developed a unique campaign evaluation tool using WDM campaign data that does nothing than evaluate all number of campaign elements and predict the return on your e-mail marketing campaigns. Netway are experts in behavioral sciences as regards consumer behavior on interactive media.
A campaign evaluation exists of 3 steps:
Analysis of the basic motivations of the consumer of the product or service
Analysis of the subject line to predict and improve the click rates on the call-to-action links in the e-mail
