Subject Line Analysis
The very first step in an e-mail campaign is getting the recipient to open your e-mail. In search of maximum ROI the model behind the ‘Campaign Evaluation Tool’ established what makes a user click on a subject line based on conscient and sub-conscient criteria.
The user will decide to click on the subject line based on:
- Discovery: hook capacity of the Subject Line (does it appeal to the reader’s motivation?)
- Comprehension: easiness to understand the subject line
- Interest: level of personal interest to the meaning of it|
- In order to improve your campaign subject lines, we refer to the Ten Commandments for e-mail subject lines in our Permesso Technical Guidelines document for e-mail marketing.
