Multivariate E-mail Testing
Testing of campaigns has been of all times, but digital interactive media offers new perspectives. Over and done with long and heavy testing procedure, welcome real time testing to even further improve the ROI of your e-mail campaigns.
Multivariate e-mail testing optimizes in real time the content of your email campaigns and newsletters based on your customer’s clicking behavior. Together with experts 8Seconds, net-affairs offers you an Email Optimizer that shows different images to different customers and measures statistically and in real time which image is the most successful in terms of clicks. The E-mail Optimizer automatically shows this image or set of images to the next customers in your campaign.
This allows you to skip the former spill on useless test potential, but there is more to it: thanks to the real time optimization you only pay one campaign development budget and are free to adapt during testing or let the campaign run the model.
How does E-mail Optimizer work?
In search of which creatives are able to maximize the success ratio of your campaign
- Define your variables (such as pictures, call to actions, banners).
- We will put a snippet of code to copy & paste into your html email or website (Permesso.be or your own prospect or client e-mail campaign run on your platform).
- Our server analyses the click-through behavior of the customers who open the email.
- When the net-affairs server has enough information from the first customers, it determines the winner, based on statistical significance.
- The winning combination is automatically and instantly shown to all next customers.
- The net-affairs team will monitor the test for you from minute to minute and support you in taking the right decisions at the right moment.
