Set-up
To use the net-affairs behavioral targeting solution, you do not need to make any changes to your site infrastructure and minimal technical resources are necessary.
- Simple set up, minimal technical resources needed to implement
- Full data integration with all major CRM systems
- Dynamic content updated in real time with very little creative or production efforts required
- With just one tag delivered by your net-affairs contact, you can implement the net-affairs behavioral targeting solution on your site, as well as across your other online marketing efforts
- Fully launched and generating results in as little as 10 days
- Contrary to web analytics tools such as Google Analytics, the model tracks individual consumer data.
- Branded optimization dashboard to follow every individual profile on your site, day by day.
- Consolidated reports of both e-mail actions and online behavior in one control room
- Lean & mean in terms of business rules, so no complex business rules depending on website structures
- Automated detection of new content
- Low maintenance impact
- Site optimization, accuracy and conversion uplift without need for high traffic volumes
Simple set-up
1) Together, we define your online targeting objectives
2) We deliver one single tag to be added to the source of the website pages to be tracked
3) We provide you with the necessary login information giving you access to your branded optimization dashboard
4) The scoring model may need some time to collect enought behavioral data on the website, depending on the monthly unique visitors
Once your pages are tagged, your visitor's behavior on your site(s) is automatically tracked and scored by the net-affairs behavioral engine. Non-identified users are automatically shown a pop-in screen (see below) asking them to identify themselves. Your questions can be supplemented by an incentive or adapted after a testing period.
Your dashboard allows you to follow up every movement on each page every individual user makes, to identify that person and even start a real time conversation. Furthermore, your dashboard allows you to gather the needed data to set up tailor-made communication or display specific offers to improve ROI.
All with one single tag!
