Identify

In case of an e-mail campaign starting from Permesso.be or your own database, we really know who we are getting to know better on your website. For anonymous visitors however, we score the online behavior of that specific visitor in order to invite the right persons to identify themselves and become a lead.
 
This score is based on an elaborated algorithm that triggers a lead pop-in screen with an invitation to tell something more about yourself.
 
As we don’t wish this pop-in to be intrusive, it is only triggered for those visitors the algorithm scores as being hot leads during their online behavior over a undefined period of time. Nobody gets a shop assistant standing next to him right after entering the store!
 
The best way to us seems to observe what the visitor is interested in and what he is really looking for before you approach him with tailored questions and advice, let alone offers. That is exactly what the pop-in does.
 
As a result, net-affairs is able to:
  • Invite the user to give more information through a pop-in screen triggered by his on-site behavior
     
  • Qualify the individual not only based on behavioral data, but also on:
    • Information from your own database (already client or not? Bad debt client? How can we cross sell? Etc…)
       
    • Information from WDM’s CONSU-matrix, the largest database of socio-demographic and lifestyle consumer data in the market with one single identification key
      • Are there children in the household?
      • What is the surfer’s spending power?
      • Is the person inclined to a green attitude?
      • For e-commerce: does the person exist?
      • etc.
         
  • Last but anything but least, only WDM is able to connect those gathered online behavioral data from your website to CONSU-matrix, the largest database of socio-demographic and lifestyle consumer data in the market with one single identification key.

Now connect!