Why choose net-affairs?

The net-affairs interactive marketing solution is in fact an integrated number of strategic solutions. I allows you to fully optimize your interactive customer and prospect relationship management (CRM and PRM).

The product proposition consists of three main elements:

Performance: tools to improve the return on your short and long term interactive marketing efforts.

Tangibility: tools that allow you to track, visualize your KPI’s and build an ROI backbone through the CRM (and PRM) system.

Convenience: our plug&play proposition to connect the optimization of your websites, databases and e-mail platforms

net-affairs offers a combination of new technology with WDM Belgium’s basics:

  • CONSU-matrix
  • Permesso.be
  • Genesis database management
 
CONSU-matrix
 
Because approaching clients and prospects randomly is history, WDM Belgium developed a complete and highly accurate ‘data delivery solution’: CONSU-matrix.
 
Any target, any channel, any time

CONSU-matrix is the First entirely integrated consumer database in the Belgian market. It offers a unique combination of:

  • Unlimited target group combinations, based on adding up all available WDM Belgium data. Relevant messages to a relevant target group optimize your ROMI.
     
  • The largest number of different contact points for a multichannel approach: you combine mail, opt-in e-mail via Permesso.be and contact points by phone for the most profitable prospect campaign..
To conclude with: CONSU-matrix is not only about basic data.
 
WDM Belgium continuously creates variables with added value for your needs. With Mosaic, iCARus, lifestyle clusters, lifestages etc. you are always able to match your target needs.
 
Permesso.be
 
Stressless E-mail marketing
 
A Permesso.be campaign, using all of the underlying selection criteria of CONSU-matrix, is the fast lane to your (online) marketing needs with a qualitative service and high ROI.
Permesso.be: de full service solution for all your online marketing campaigns

WDM Belgium is able to manage your entire process of opt-in e-mail marketing, so you can focus on your core business.
With Permesso.be, we select the relevant target group, send your e-mailing and provide you a detailed report on the reponse.
After each mailing the database is corrected and actualized to further optimize your actions.
 
Permesso.be is your elect partner for your marketing actions:
  • Brand activation
  • Branding: product/service launches or revitalising your product or service
  • Event marketing
  • Lead generation
  • Support of contests
  • Surveys, polls, and other on-line market analysis
  • Viral marketing...
Engaging the recipient

The consumer gives explicit permission to companies (‘opt-in’) to use his or her data to start a conversation with him/her. ‘Opt-in’ gives both consumer and advertiser a number of advantages:
  • The consumer decides himself with which advertiser to start a conversation
  • The advertiser is certain to address a receptive target audience
Thanks to conversational marketing the consumer is open to connecting with brands. Moreover, this is completely in line with Belgian Law.
 
Gain trust and create engagement
 
Permesso.be is a trusted brand for more than 700.000 consumers who explicitly agreed to get in touch with advertiser brands.
  • Consumers are ‘…member of Permesso.be to receive tailored offers and unique advantages adapted to their life styles.”
  • As an advertiser, you benefit from the deep segmentation options and the guarantee of optimized response.
Efficient and cost-efficient medium
 
E-mail marketing is an effective and cost-efficient medium to set up one-to-one connection with you consumer. The production and distribution cost are visibly lower than in off-line actions and the run-through delays for production of e-mails are much shorter. That way, you can anticipate market opportunities.

Permesso is your ideal partner for one-to-one online marketing actions!
 
 
Genesis database management
 
In order to meet your client’s needs it is essential to collect their data and your marketing activities in a well-structured marketing database.
 
A marketing database is the elect means to set up and maintain prospect and customer relations. Before you set up a marketing database, first define the aim of your database thoroughly. The expertise of WDM Belgium can be significant in that area. Together, we analyse different database solutions to perfectly fit your needs and budget.
 
Whether you or WDM Belgium would better manage your marketing database is an important question.
 
Marketing database management
 
Knowledge about your client or his behavior is the main principle of database marketing. By using customer knowledge and anticipating to changing customer behavior, tailored actions can be defined to meet your marketing needs: more profitable customers, loyal customers, less bad payments, less churn, etc.