From reach to getting really connected with consumers
Reach and observe, interact, identify and qualify are the new steps in the digital approach of your consumer dialogues. At this point, net-affairs facilitates and optimizes every step!
Optimize your interactive campaigns. Use the net-affairs value proposition to improve your e-mail campaigns. Optimize your media spend in search and display advertising thanks to net-affairs learnings.
Observe every consumer individually from channel to website, from page to page and build relevant interaction. Knowledge of the online behavior of each individual allows you to adapt and optimize your website in real time to the interest and needs of your prospects and clients.
Identify and qualify your website leads. We take online behavior to a propensity to buy score as well as relative interest. High scores trigger a ‘pop-in’ screen, where the consumer is invited to start a dialogue through identification. Once identified, WDM Belgium guides you to qualify, profile, enhance and really manage on- and offline consumer data.
The right connection between brand and consumer is reserved to you and your agency, but net-affairs can be your facilitator again in taking these targeted messages to your consumer through the right channels. E-mail campaign management, adding telephone numbers to support your contact center, qualification of leads through CONSU-matrix data etc.
We obviously improve this multichannel strategy with our unique database solutions.
